You need to have a long-term product vision that accounts for user demands, roll out product improvements or new features, and remain relevant in an increasingly competitive market. Sustained success requires work long after the app is developed. Many companies don’t account for this in their initial budgeting plans; however, it’s critical that you forecast the six month, 1-year, and even 2-year costs associated with maintaining and improving your product.
Continuous delivery is an important part of sustained success for any mobile app. With user demands ever-evolving and mobile technology advancing faster than ever, you can’t expect to retain and delight users with a “set it and forget it” mentality.
Having a broader mobile vision and a continuous delivery approach to development allows you to not only meet but exceed customer demands; drive the direction of your product; monitor, assess and improve app performance; and ultimately remain competitive in the mobile app market. A longer-term strategy with a product roadmap with a phased approach, roll-out plan for new features, etc. will give you a good idea of the effort and resources required down the road.